FREE TRAINING: WRITE A BETTER WEBSITE

Nine lessons to help you write a website your customers want to read

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Wednesday Genius

Small Business Marketing and Copywriting

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Jessica Barnaby: Writer, Artist, Brand Strategy & Marketing

Jessica Barnaby is the founder of Wednesday Genius Creative Consultancy. She's a writer, programmer, designer, and business operations and marketing expert. And if that's not enough, she's an artist and trained psychotherapist too.

She specialises in helping people make a business from their talents and skills.

Clean Up Your Email List for Better Engagement in 2021

Last updated January 20, 2021 by Jessica Barnaby

Clean Up Your Email List for Better Engagement in 2021

Strategies to keep your email marketing aligned with your business

Filed Under: Marketing Tagged With: email marketing

How to Deal With Website Scraping & Copyright Infringement

Last updated January 20, 2021 by Jessica Barnaby

Someone Copied my Client's Website and I Shut Them Down

Someone stole my client’s old website and I shut them down

Filed Under: Entrepreneurship Tagged With: branding, copyright infringement

How to Remove Your Website From The Internet Archive (2020)

Last updated December 8, 2020 by Jessica Barnaby

How to Remove Your Website From The Internet Archive (2020)

A word-for-word template to reclaim your privacy from the Wayback Machine

Filed Under: Toolkit, Entrepreneurship Tagged With: brand management, brand strategy, internet archive, privacy

Newsletter Marketing Can Include a Sales Pitch in 2020

Last updated October 3, 2020 by Jessica Barnaby

Newsletter Marketing Can Include a Sales Pitch in 2020

Make your sales pitch relevant to the relationship you've built with your subscribers

Filed Under: Marketing, Entrepreneurship Tagged With: marketing, relationships

A Freelancer, Solopreneur and Small Business Owner Went to Market

Last updated July 14, 2020 by Jessica Barnaby

A Freelancer, Solopreneur and Small Business Owner Went to Market

And discovered they all attract clients in different ways

Filed Under: Marketing Tagged With: copywriting, Entrepreneurship, marketing

Use the “Sticky Hands” Technique in Your Business

Last updated July 7, 2020 by Jessica Barnaby

Use the Sticky Hands Technique in Your Business

Read and respond to changes in your marketplace before they hurt your business

Filed Under: Entrepreneurship, Mindset Tagged With: business development, business strategy

When Unfollowing a Business on Social Media is Good Business

Last updated July 1, 2020 by Jessica Barnaby

When Unfollowing a Business on Social Media is Good Business

Filtering through the noise helps you build relationships with your clients

Filed Under: Mindset, Entrepreneurship Tagged With: business mindset, personal development, social media

The Freelancer’s Guide to Working for Free

Last updated July 12, 2020 by Jessica Barnaby

Is working for free the right thing to do?

You never planned to work for free, but if you have to, here's how you do it

Filed Under: Entrepreneurship, Mindset Tagged With: business mindset, business strategy, freelancing

5 Reasons People Are Leaving Your Website Without Reading

Last updated June 20, 2020 by Jessica Barnaby

And 5 fundamental principles of better website engagement to turn things around

Filed Under: Entrepreneurship, Mindset Tagged With: business mindset, business strategy, content marketing, copywriting, website design, website planning

What Does Your Business Promise?

Last updated June 8, 2020 by Jessica Barnaby

Woman riding a Harley Davidson - Wednesday Genius

Show your customers you care about their dreams and they’ll care about you

Filed Under: Entrepreneurship, Marketing Tagged With: business mindset, marketing, relationships

FREE GIFT: Write a Better Website for Your Business (9 Lessons)

Last updated June 4, 2020 by Jessica Barnaby

Write a Better Website for Your Business - Wednesday Genius

Learn how to offer a relationship with your words, no matter what you're selling

Filed Under: Toolkit, Content Marketing, Copywriting Tagged With: content marketing, copywriting, website planning

The Right Words on Your Coaching Website Change Everything

Last updated June 3, 2020 by Jessica Barnaby

The right words on your coaching website change everything

First, be a specialist. Then provide a peek at the full menu behind the counter.

Filed Under: Copywriting, Entrepreneurship Tagged With: branding, business development, coaching, copywriting, website planning

Are Stock Images Making Your Brand Forgettable?

Last updated June 4, 2020 by Jessica Barnaby

Jessica Barnaby Branding Artwork Trio of Dogs Wednesday Genius

Custom artwork isn’t an indulgence anymore ,  it’s a business strategy - here's how to make it work

Filed Under: Entrepreneurship, Branding, Marketing Tagged With: brand strategy, branding, Custom Art, marketing, Stock Images

How to Be a Better Listener (5 Exercises to Boost Your Business)

Last updated June 4, 2020 by Jessica Barnaby

How to be a Better Listener - Wednesday Genius Creative Consultancy

Fast, effective listening exercises that supercharge your business - because listening's a crucial part of selling

Filed Under: Entrepreneurship, Mindset Tagged With: business growth, business mindset, nlp, self-improvement, social skills

5 Quick Ways to Promote Content on Twitter (With Examples)

Last updated June 4, 2020 by Jessica Barnaby

promote content on twitter, tweet your business into their hearts, Wednesday Genius

Social media outreach for business can be fun and fast – learn how to promote & stay interesting

Filed Under: Marketing Tagged With: business, marketing, online marketing, social media, twitter

How to Think Like a Business Owner: The Ultimate Guide

Last updated June 11, 2020 by Jessica Barnaby

How to think like a business owner

Six critical mindsets that empower strategic business development and growth

Filed Under: Entrepreneurship Tagged With: business development, business mindset, personal development, strategy

Content Writer vs Copywriter: for Content Marketing 2020

Last updated June 4, 2020 by Jessica Barnaby

Content Writer vs Copywriter (Use their tricks to boost your business)

Copywriters and content writers bring different skills to increase your traffic and boost sales

Filed Under: Entrepreneurship Tagged With: content marketing, content writing, copywriting, digital marketing, online marketing

Should You Turn Your Hobby into a Business in 2020?

Last updated June 13, 2020 by Jessica Barnaby

Learn how to use the passion and commitment for your hobby to grow a business

Filed Under: Entrepreneurship Tagged With: Entrepreneurship, freelancing, mindset, new business, strategy

7 Ways to Build a Strong Customer Relationship With Words

Last updated August 12, 2020 by Jessica Barnaby

7 essential communication fixes. Everything your clients know about your integrity comes from you.

Filed Under: Entrepreneurship Tagged With: branding, communication, copywriting, leadership, relationships, strategy

The Business of Knowing Your Product

Last updated June 4, 2020 by Jessica Barnaby

Carved hand supporting a tree

You think you’re selling web design, but your customer thinks he’s getting a business

Filed Under: Entrepreneurship Tagged With: freelancing, leadership, mindset, relationships, strategy

Copyright © 2020 · Jessica Barnaby / Wednesday Genius · Website & Artwork by Jessica Barnaby· hello@wednesdaygenius.com

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