Wednesday Genius

Small Business Marketing and Copywriting

  • Medium
  • Instagram
  • Twitter
  • LinkedIn
  • RSS Feed
  • Email
  • Home
  • About
  • Work with me
  • Blog
  • Subscribe
  • Contact

A Freelancer, Solopreneur and Small Business Owner Went to Market

Last updated July 14, 2020 by Jessica Barnaby

And discovered they all attract clients in different ways

A Freelancer, Solopreneur and Small Business Owner Went to Market

Do you identify as a freelancer, solopreneur, or small business owner?

While they’re all forms of self-employment, they each attract clients differently. Strategize your marketing and outreach efforts by understanding where you’re positioned and what you’re working towards.

Freelancer Marketing

As a freelancer, you have a professional skillset you sell to your network or through agencies. You place value on developing your skills so you can take on more complex projects and increase your earnings.

Effective copywriting and marketing for you includes:

  • Letters of introduction
  • Guest posting
  • Thoughtful articles and posts on social media to demonstrate your expertise.

Solopreneur Marketing

As a solopreneur, you lean towards growing and scaling your one-person business. Your focus is on building rounded business and marketing skills that eventually grow your business further. Whether it’s through hiring or bartering, you install a team around you for efficiency and speed.

Effective copywriting and marketing for you strategizes your growth plans to transition you from selling your time to productizing your service. Tactics include:

  • Building email lists, relationships, and networks
  • Running strategic ads on social media
  • Content marketing to build your authority and presence

Small Business Owner Marketing

As a small business owner, you’ve hired permanent or contract staff and have automation systems in place. But you’re still in full control of your business, both working in it and overseeing all elements run smoothly.

Effective copywriting and marketing for you includes:

  • Brand differentiation strategies
  • Content marketing to build authority and demonstrate craftsmanship
  • Community involvement tactics

Start where you are and adjust

The line sometimes feels blurry and it’s easy to take on freelancer-appropriate marketing activities when your values and ambitions are pushing you to be a solopreneur. The disparity shows in the results you get.

  1. Think about where you are in your business and if you’re getting the customer base you expected by now.
  2. Re-examine your marketing efforts by evaluating what you’re doing against the three categories I’ve defined. Even though the definitions are over-simplified for the purpose of this mailing, they should will give you an idea.
  3. Decide if you’re in the right category and if not, what changes do you need to make in your marketing?

The self-employed world is full of decisions, strategies, and tactics. I’m here to help you no matter where you are in the process.

Let me know where you are stuck and how I can support you.

PS: Does your website reflect your business properly? Book a website audit and I’ll help you realign your business with your goals and ambitions.

Share this article

Filed Under: Marketing Tagged With: copywriting, Entrepreneurship, marketing

Write a better website for your business

Get your free training and write a better website for your business!

You’ll also be subscribed to the Wednesday Genius newsletter with tips, articles and offers to help grow your business. Sometimes you’ll get homework too.

Thank you!

You have successfully joined our subscriber list.

.
Jessica Barnaby Copywriter, Design, Brand Strategy and Marketing

Hi, I’m Jessica Barnaby. I help you turn your website and talents into a business.

Find out how

Write a better website for your business

FREE WEB-COPY TRAINING:
Write a better website for your business

Thank you!

You have successfully joined our subscriber list.

.

Copyright © 2021 · Jessica Barnaby / Wednesday Genius · Website & Artwork by Jessica Barnaby· hello@wednesdaygenius.com

Privacy Policy · Cookie Policy· Website Disclaimer· Terms of Use

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Cookie Settings

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.