FREE TRAINING: WRITE A BETTER WEBSITE
Nine lessons to help you write a website your customers want to read
Nine lessons to help you write a website your customers want to read
Last updated by Jessica Barnaby
And discovered they all attract clients in different ways
Do you identify as a freelancer, solopreneur, or small business owner?
While they’re all forms of self-employment, they each attract clients differently. Strategize your marketing and outreach efforts by understanding where you’re positioned and what you’re working towards.
As a freelancer, you have a professional skillset you sell to your network or through agencies. You place value on developing your skills so you can take on more complex projects and increase your earnings.
Effective copywriting and marketing for you includes:
As a solopreneur, you lean towards growing and scaling your one-person business. Your focus is on building rounded business and marketing skills that eventually grow your business further. Whether it’s through hiring or bartering, you install a team around you for efficiency and speed.
Effective copywriting and marketing for you strategizes your growth plans to transition you from selling your time to productizing your service. Tactics include:
As a small business owner, you’ve hired permanent or contract staff and have automation systems in place. But you’re still in full control of your business, both working in it and overseeing all elements run smoothly.
Effective copywriting and marketing for you includes:
The line sometimes feels blurry and it’s easy to take on freelancer-appropriate marketing activities when your values and ambitions are pushing you to be a solopreneur. The disparity shows in the results you get.
The self-employed world is full of decisions, strategies, and tactics. I’m here to help you no matter where you are in the process.
Let me know where you are stuck and how I can support you.
PS: Does your website reflect your business properly? Book a website audit and I’ll help you realign your business with your goals and ambitions.
You’ll also be subscribed to the Wednesday Genius newsletter with tips, articles and offers to help grow your business. Sometimes you’ll get homework too.
You have successfully joined our subscriber list.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.